about Linda Steele
The Queen of Efficiency
Linda commenced her business career in real estate, working for a major franchised group, Mair & Co, in Western Australia. Following this, she worked for Telstra as Western Australia’s Lease Portfolio Manager and Power of Attorney for property transactions. As the youngest person to ever hold this position, she obtained and managed high value leases of commercial and industrial property in the Perth CBD and through the state for five years.
Linda then established and ran her own printing business, High Toned Printing, for many years, assisting clients in area of advertising, marketing and company expansion. Through this endeavour she became involved with CHOOKS fresh & tasty in 1997 (when it operated under the name of “River Rooster”). She provided advertising and marketing expertise for the group. Interested in the growth of the company, Linda joined the company on a full time basis in 2001 and held the position of General Manager until the sale of the CHOOKS network in October 2010.
Linda is now a partner and licensed management consultant with Think DONE Management Consultancy and regularly consults to business people in the Perth community.
Linda successfully completed a Diploma in Business (Franchising) from the Franchise Council of Australia (FCA) Franchise Academy in 2006 and is an Associate Fellow of the FCA as well as being on the Women in Franchising Committee and the FCA WA Chapter Committee. Linda has been awarded with the 2006, 2007, 2008 and 2012 FCA Excellence in Franchising Woman in Franchising award for Western Australia. In addition to this, Linda was a finalist in the Telstra Business Womens Awards in 2008 and 2010.